Communication · 2025

Streaming overtakes broadcast TV

In US homes, streaming passes broadcast and cable combined.

Nielsen's Gauge for May 2025 showed streaming at 44.8 percent of US TV viewing, more than broadcast and cable together for the first time. The shift, led by YouTube and Netflix, completed a move from scheduled channels to on-demand delivery over the internet.

See it in the living tree Wikipedia

Arcs above join it to what it stood on, arcs below to what it led to. The bar places this stretch on the tree's whole timeline.

What it built on 3

4G LTE 2009
Cloud computing 2006
Online video (YouTube) 2005

Related measurements

The dashed line marks when it first worked.

Fixed broadband subscriptions per 100 people Latest: 20.1 per 100 people (2025) Source: Our World in Data

Share of people online Latest: 73.6 % (2025) Source: Our World in Data